Sock Affairs and Heel Tread are on a mission – saying no to boredom, a pair of socks at a time. These sock brands may be portuguese, but they’re getting ready to take over the world – after all, 95% of total sales come from outside our borders.
Although born from the same mother, Heel Tread is sock porn for petrol heads - cars, bikes, planes, and all things motor - and Sock Affairs is more passions driven – music, art, food and all things culture.
They approached me to help establish both brands tone of voice, and develop email marketing comms for their three main outputs – new launches, long copy engagement emails and promo campaigns.
Honestly, I’ve been having a blast deep diving in subjects I knew nothing or very little about (gotta love those rotary motors, thou), and practicing my English writing skills along the way. Do yourself a favor – go check them out, buy one or 10 pairs of really cool socks, and make your days a lot better :)
